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Privacy Policy

1. Information We Collect

We may collect and process the following types of information:

  • Directly Provided Information: When you fill out a contact form, or communicate with us, we collect details such as your name, business email address, company name, phone number, and any notes provided.

  • B2B Business Prospecting Data: In performing our B2B outreach services, we collect publicly available business contact details (e.g., business email addresses, job titles, LinkedIn profiles, and company domain details) of prospective B2B clients.

  • Automated Data & Analytics: Like most websites, we may automatically collect standard technical information when you navigate our site, including IP address, browser type, operating system, and pages visited (via standard cookies and analytics tools).

2. How We Use Your Information

We use your data for the following lawful business purposes:

  • To Provide Our Services: Fulfilling performance-based lead generation services and coordinating sales meetings between prospective buyers and our agency clients.

  • Business Outreach (Legitimate Interests): Conducting targeted B2B cold email outreach to UK web design agencies and relevant business prospects.

  • Communication: Responding to inquiries, booking sales strategy calls, and managing client relationships.

  • Compliance & Legal: Ensuring compliance with applicable UK data protection laws, including UK GDPR and PECR (Privacy and Electronic Communications Regulations).

3. Lawful Basis for Processing (UK GDPR)

Under UK GDPR, our primary lawful bases for processing personal data are:

  1. Legitimate Interests: Processing B2B contact data to conduct professional business outreach and introduce relevant services to commercial organizations.

  2. Contractual Necessity: Processing data required to perform agreements or take steps prior to entering into a contract with our clients.

  3. Consent: Where you explicitly opt-in to receive specific communications or accept website cookies.

4. B2B Outreach & Direct Marketing (PECR)

We respect corporate communications privacy. In accordance with PECR guidelines for B2B electronic outreach in the UK:

  • We strictly target corporate email addresses (e.g., employees of limited companies, PLCs, and LLPs).

  • Every cold email we send includes a clear, instant Unsubscribe link or instructions to opt out of future communications.

  • Upon receiving an opt-out request, we promptly remove the recipient from active campaigns and place them on a suppression list.

5. Data Sharing & Third-Party Service Providers

We do not sell or rent personal data to third parties. We only share data with trusted third-party service providers essential for running our operations, such as:

  • Infrastructure and web hosting providers.

  • Calendar and scheduling software (e.g., Calendly).

  • Email delivery and CRM software.

All third-party partners are required to maintain strict security standards and handle data solely on our instructions.

6. Data Security & Retention

We implement appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration, or destruction of your personal data. We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations.

7. Your Legal Rights

If you are a resident of the United Kingdom, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.

  • Right to Rectification: Request correction of inaccurate or incomplete data.

  • Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data.

  • Right to Object / Opt-Out: Object at any time to the processing of your personal data for direct marketing purposes.

  • Right to Restrict Processing: Request restriction of how we process your personal data under certain circumstances.

To exercise any of these rights, please contact us at info@scalescale.co.uk.

8. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our operational practices or legal requirements. Updated versions will be posted on this page with an updated effective date.

9. Contact Us

If you have questions about this Privacy Policy or our data processing practices, please contact us at:

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